Fashion as evolved over the years and no many things can influence the style American style of fashion. Hip hop has become a major determinant if street wear is trendy or not. 

If a popular rapper starts to wear a brand then that band has the potential to increase brand awareness by 50% or more. So the question is how to do you get a main stream artist to wear your clothing. The correct answer that question has not been answered but you can start by doing the following: 

5 best Ways To Build Brand Awareness

1. Create trendy clothing - in order to create trendy streetwear you have to know what is in style. Start by researching online, pay close attention to what rap, pop, and even country artist are wearing. It is not a good idea to copy the style of other brands, you want to create clothing that has a fresh look. 

2. Let the world know your brand exist - How do you market your brand? You have to start blogging and building organic traffic to your website. Find low competition keywords and write blogs that relate to those keywords. It is important to build organic traffic to your website because it is free advertising. Self promoting your brand with zero cost is essential. There are tons of low competition key phrases that you can use to get on the front page of google. A key word phrase consist of at least 2-4 words. Brainstorm about what your niche is and think about what your customer

A Few Good Blogging Platforms 

Wordpress - More difficult to use and it is free to start. You have to pay for some plug-ins and your domain. plus a monthly subscription for website hosting which will enable your website to be seen on the internet.  

Wix - Great place to build a blog you can add ecommerce to your site to sell products on your blog. They get a 5 star for easy use and add-ons 

Shopify - you can blog and sell products with them. Easy to use. 

3. Setup a place to sell - Sell your clothing at a local flea market. Tons of people go to the flea market on the weekend looking for trendy t-shirts at a reasonable price. So keep in mind that people like quality products for a good price. 

4. Discover Your Target Group - Who are you going to make your clothes for. I you making clothing for young adults, skateboarders, surfers, hip hop or community or are you making preppy clothes for middle class people. Once you know who you want to make clothes for, you can focus on your niche. What are you best at designing. Make your best clothing and see what your customers think. 

5. Listen to Feedback - The fashion styles and trends change often. Your fan base will let you know if your clothing brand is dope or not. Take the good comments with the bad. The bad comments should be viewed as constructed criticism. Learn from your mistake and feedback.